The Digital Creative Advocate:
Building The Community Together
Erika Botello
Community Advisor with Creative Strategies in Digital Marketing and a Nonprofit Leader.
Business Phone:
956-771-1438
Email:
Address:
​Laredo, Tx 78041
This is Erika
As a dedicated professional with extensive experience in community engagement, recruitment, and student advising. In my most recent role as a Long-Term Services and Support Community Advisor with Superior HealthPlan, I excel at connecting individuals to critical resources, organizing impactful job fairs, and fostering partnerships with local colleges, universities, and community organizations. My work focuses on empowering individuals with the knowledge and tools they need to pursue new opportunities.
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My career reflects a strong background in recruitment and outreach, including my time with Workforce Solutions for South Texas, where I partnered with employers, led presentations, and coordinated large-scale career and job fairs. I have consistently built networks that create opportunities, whether for students, job seekers, or community members. In addition, my event coordination expertise—ranging from scholarship fundraisers with Webb County LULAC 22387 to ceremonies with Wreaths Across America—demonstrates my ability to plan, communicate, and deliver meaningful initiatives that engage diverse audiences.
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Currently pursuing dual Master of Science degrees in Management & Leadership and Human Resource Management at Western Governors University, I also hold a Bachelor’s in Organizational Leadership from Laredo College. I am actively involved in leadership roles within the community, serving as Secretary and Board Member for Keep Laredo Beautiful, Assistant Coordinator for Wreaths Across America, member of Webb County LULAC 22387, and a new member of the Laredo Rotary Club.
Work Experience
May 2024 - August 2025
January 2024 - April 2024
February 2023 - January 2024
June 2022 - February 2023
November 2021 - June 2022
January 2020 - November 2021
October 2018 - September 2020
March 2016 - August 2017
Superior HealthPlan
Long Term Services and Support Community Advisor
Developed and implemented communication strategies to enhance awareness of employment assistance programs, promoting the organization’s mission and engaging diverse community members. Organized and promoted virtual and in-person job fairs, significantly increasing community engagement and connecting local job seekers with valuable employment opportunities. Cultivated partnerships with local colleges, universities, and community organizations, expanding resources for members and improving access to support services. Educated members on Consumer Directed Services and Electronic Visit Verification (EVV), enhancing understanding of available resources. Conducted analyses of local employment trends and competitive job markets, providing actionable insights to improve service offerings and increase member engagement. Fostered strong relationships with community partners and media representatives, enhancing the organization’s reputation and visibility. Collaborated with LTSS providers to monitor staffing levels, ensuring quality service delivery. Proactively addressed community needs and concerns, leading to improved service delivery and stakeholder satisfaction.
L & F Distribution
Brand Activation Manager
Developed and executed comprehensive promotional strategies for Beer, Wine, and Spirits, enhancing brand visibility and aligning with community engagement initiatives. Created and managed a range of print and digital marketing materials, including flyers and newsletters, ensuring clear and impactful messaging that resonates with diverse audiences. Oversaw the design and distribution of promotional content, maintaining high standards for brand representation and customer engagement. Organized and executed promotional events, managing logistics and collaborating with brand ambassadors to effectively promote products and enhance community outreach. Built and maintained strong relationships with account owners and key stakeholders, fostering effective communication to enhance collaboration and support. Collaborated with sales teams to facilitate product promotions, ensuring accurate documentation and regular updates, which are essential for managing event logistics and vendor coordination. Conducted market analysis and gathered feedback, providing actionable insights that informed and improved promotional strategies and engagement efforts. Championed a positive work environment through effective leadership and communication, contributing to successful campaigns and increased brand awareness.
SOUTH TEXAS WORKFORCE (SERCO OF TEXAS)
BUSINESS SERVICES REPRESENTATIVE
Developed and maintained partnerships with local employers to identify hiring needs and enhance community workforce solutions, effectively communicating opportunities available to job seekers. Collaborated with customer service representatives to gather job orders, ensuring comprehensive employer responses and improving service delivery for career opportunities. Led logistics and planning for recruitment initiatives, including job fairs and workshops, significantly increasing employer participation and engagement with job seekers. Assisted employers in utilizing the Work In Texas (WIT) system, ensuring accurate job postings and effective descriptions that resulted in high-quality candidate matches. Provided tailored labor market insights through presentations, enhancing understanding of employment trends and valuable resources available to diverse audiences. Created and facilitated promotional materials and presentations to effectively communicate services offered by Workforce for South Texas, increasing awareness and participation. Strengthened community employment resources by collaborating with workforce programs and stakeholders, enhancing job placement outcomes and community satisfaction. Engaged in media outreach and participated in interviews to promote job fairs, raising community awareness and visibility of workforce initiatives. Conducted live streaming presentations on social media platforms, effectively promoting job fairs and workforce programs to a broader audience.
CITY OF LAREDO ANIMAL CARE SERVICES
ANIMAL ADOPTION SPECIALIST
Designed and executed engaging adoption events and outreach initiatives, enhancing community involvement and promoting pet adoption through effective communication strategies. Collaborated with local businesses and community organizations to coordinate promotional efforts, maximizing visibility and participation in adoption events. Developed and implemented comprehensive marketing strategies that significantly increased community engagement and adoption rates through targeted social media campaigns. Managed event logistics, including venue selection and vendor coordination, ensuring seamless execution of adoption events and community outreach activities. Cultivated relationships with potential adopters, providing educational resources on responsible pet ownership and enhancing the overall adoption experience. Organized and conducted educational presentations and live streaming events on social media platforms to promote adoption initiatives and encourage community participation. Engaged in media outreach, participating in interviews to raise awareness of adoption events and the importance of responsible pet ownership within the community. Compiled and analyzed reports to evaluate the effectiveness of adoption events, contributing to improved service delivery and community impact. Oversaw adoption paperwork and compliance processes, ensuring smooth experiences for adopters while maintaining high standards of care and adherence to policies. Enhanced the adoption process and improved outcomes for shelter pets, ensuring positive experiences for both animals and adopters.
WEBB COUNTY TREASURER’S OFFICE
ADMINISTRATIVE ASSISTANT
Created a welcoming environment for visitors and staff, effectively managing inquiries and appointments to enhance stakeholder engagement and promote a positive office atmosphere. Facilitated seamless communication among stakeholders, ensuring efficient operations and effective service delivery. Oversaw operational processes and provided training on office systems and procedures, enhancing efficiency in document management and communications. Coordinated and trained personnel on attendance systems, improving record maintenance and accountability. Supervised part-time staff, delegating tasks to optimize workflow and maintain high operational standards. Led special projects, ensuring organizational goals and deadlines were met, demonstrating the ability to manage multiple initiatives simultaneously. Actively participated in community outreach programs, building relationships with local officials to support events and initiatives, enhancing community engagement. Organized and hosted community events, effectively promoting the office's mission and resources through clear communication and marketing materials. Managed supply orders and maintained accurate financial records, contributing to effective budget management essential for event planning. Scheduled and organized the supervisor's calendar, ensuring timely preparedness for meetings and events to enhance overall office efficiency.
MAIN EVENT
LEAD EVENT COORDINATOR
Led the team in the manager’s absence, ensuring store operations, customer service, and staff coordination remained efficient and on track. Successfully planned and executed a wide range of in-store and community-focused events for schools, businesses, and public organizations. Coordinated all event logistics—including setup, customer flow, and vendor coordination—demonstrating flexibility and strong organizational skills. Delivered high-quality customer service by engaging with clients to understand and exceed their expectations, enhancing store reputation and loyalty. Managed contracts and event details with precision, ensuring compliance with company policies and smooth execution within budget. Maintained open communication with management, proactively reporting progress and resolving issues to avoid disruption. Applied leadership and problem-solving skills during busy or high-stakes events, fostering teamwork and ensuring successful outcomes. Designed marketing materials and conducted media interviews to increase event visibility and strengthen community engagement. Created promotional content and presentations that boosted attendance and helped drive in-store traffic. Contributed to a dependable and customer-focused team culture by upholding service standards and promoting a positive shopping experience. Utilized deep product and service knowledge to support customers and communicate clearly with clients, ensuring expectations were consistently met or exceeded.
BEST BUY
APPLIANCE SALES CONSULTANT
Assisted in leading the retail team in the supervisor’s absence, ensuring smooth store operations and team productivity. Demonstrated strong knowledge of company procedures and customer service standards to uphold store excellence. Provided expert guidance on various appliance products, helping customers select items based on their preferences and lifestyle needs. Actively listened and analyzed customer interests to recommend tailored product solutions, enhancing satisfaction and loyalty. Maintained up-to-date knowledge of product specifications and new technologies to deliver accurate and relevant information. Prepared and processed customer orders, coordinating installation and delivery services to ensure a seamless customer experience. Monitored inventory levels, restocked shelves with missing items, and processed order requests to maintain product availability. Oversaw and improved areas in need of maintenance or merchandise restocking, contributing to a clean and organized sales floor. Ordered additional merchandise through the store’s inventory system to support demand and sales objectives. Collaborated with other departments to identify service gaps and implement procedures that improved customer service and store performance. Trained and supported new sales associates, ensuring proper onboarding and alignment with company expectations. Assisted in mentoring support staff and team members, fostering a cooperative and goal-oriented environment. Worked closely with store management on special assignments and daily operations, contributing to overall store success. Performed additional duties as assigned, demonstrating flexibility and commitment to team goals.
EPIC HEALTH SERVICES
HUMAN RESOURCE ADMINISTRATIVE ASSISTANT
Performed a wide variety of tasks essential to the smooth operation of the HR and Therapy departments. Collected essential employee information, including I-9s, employment applications, and benefit details. Conducted thorough background and reference checks to ensure compliance. Managed onboarding and offboarding processes, maintaining an up-to-date tracking spreadsheet for compliance and efficiency. Coordinated employee recognition events and company meetings to foster a positive workplace culture and enhance employee engagement. Extracted data from HR software and generated reports to provide valuable insights for management and support informed decision-making. Built strong relationships with parents of patients, ensuring a smooth transition in their search for therapy services. Managed patient medical records and insurance information, ensuring timely submission and proper documentation. Collaborated in organizing and preparing documents for state audits, demonstrating a commitment to compliance with state laws. Supported the Therapy Office Director with administrative tasks, contributing to a supportive environment for both employees and patients. Led initiatives that improved service delivery and operational excellence within the organization.
